Cookie Policy

This Cookie Policy explains how Platoon LLC dba Gunly (“Gunly”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on the Gunly Platform and any merchant storefronts hosted on the Platform.

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device when you visit a website. Cookies allow websites and online platforms to recognize your browser, store preferences, enhance security, and deliver a more personalized and reliable experience.

Cookies may be:

• Session cookies, which expire when you close your browser, or
• Persistent cookies, which remain on your device until they expire or are deleted.

Gunly uses cookies and similar tracking technologies as part of operating and improving the Platform.

2. HOW GUNLY USES COOKIES

Gunly uses cookies and tracking technologies for strictly operational, security, analytics, and marketing purposes.

2.1 Essential Cookies

These cookies are required for the Platform to function. They enable:

• Account login and authentication
• Security and fraud prevention
• Shopping cart functionality on merchant storefronts
• Session management and server load balancing

Disabling essential cookies will prevent the Platform from functioning properly.

2.2 Performance and Analytics Cookies

Gunly uses analytics tools to understand how users interact with the Platform and to improve service performance.

We may use:

• Google Analytics
• Microsoft Clarity
• HubSpot analytics

These cookies collect information such as:

• IP address
• Device and browser type
• Pages visited
• Buttons clicked
• Time on page
• Navigation flows

2.3 Advertising and Retargeting Cookies

Gunly and merchants using the Platform may deploy advertising pixels to measure marketing effectiveness.

Advertising tools may include:

• Google Ads pixel
• Meta (Facebook) pixel

These cookies help display relevant ads to users and measure campaign performance.

2.4 Merchant-Installed Cookies

Merchants hosted on the Gunly Platform may choose to install additional tracking tools on their storefronts. Such tools are controlled by merchants, not by Gunly.

Gunly is not responsible for:

• Merchant-chosen tracking pixels
• Merchant-installed advertising tools
• Cookie notices required for merchant tools

Merchants must comply with applicable privacy and cookie laws.

3. THIRD PARTY COOKIES

Some cookies on the Platform are set by trusted third parties, including:

• DigitalOcean (hosting infrastructure)
• SendGrid (email delivery)
• Twilio (SMS delivery)
• HubSpot (CRM and tracking)
• FFL Cockpit (data feeds)
• Analytics and advertising platforms listed above

Cloudflare Cookies

• Gunly uses Cloudflare to provide DNS services, content delivery, caching, SSL termination, bot mitigation, and DDoS protection. Cloudflare may set cookies such as security, load-balancing, and bot-identification cookies. These cookies help identify trusted traffic, distinguish human users from bots, and maintain Platform performance and security.
• Cloudflare cookies are considered essential for Platform operation and cannot be disabled without impairing functionality.

These third parties may use cookies to:

• Provide infrastructure and security
• Ensure reliable delivery of communications
• Analyze usage
• Deliver marketing services

Gunly does not control third party cookies.

4. COOKIE MANAGEMENT OPTIONS

Users may manage or disable cookies at any time through:

4.1 Browser Settings

Most browsers allow you to:

• Block cookies
• Delete existing cookies
• Prevent third party cookies
• Receive alerts when cookies are being set

Blocking essential cookies may cause parts of the Platform to stop functioning.

4.2 Advertising Opt-Out Tools

Users may opt out of targeted advertising via:

• Google Ads Settings
• Facebook Ad Preferences
• Network Advertising Initiative opt-out tools
• Digital Advertising Alliance opt-out tools

4.3 Do Not Track (DNT)

The Platform does not respond to Do Not Track signals, as there is no industry standard for honoring such signals.

5. COOKIES ON MERCHANT STOREFRONTS

Gunly hosts ecommerce websites on behalf of Merchants. Each Merchant may:

• Install additional tracking tools
• Use additional analytics technologies
• Deploy advertising pixels

Merchants are responsible for providing their own cookie disclosures to End Customers and for complying with state privacy laws.

Gunly does not review or control the cookies used by individual Merchant storefronts.

6. CHANGES TO THIS COOKIE POLICY

Gunly may update this Cookie Policy at any time. The updated version will be posted on the Platform. Continued use of the Platform after updates constitutes acceptance of the changes.

7. CONTACT INFORMATION

For questions about this Cookie Policy, contact:

Platoon LLC dba Gunly
5448 Apex Peakway, Suite 133
Apex, NC 27502
Email: support@gunly.com

End of Cookie Policy.